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How pole has changed my life.

India Bohanna

Posted on March 04 2016

By Indi, founder of indi pole wear. 

This week I’m attending workshops in Sydney, which are focused on growing as a person, and growing your business. Today we are talking about Vision.

What do we want the future to look like?

Why do we wake up every morning passionate about what we do?

What do we want to achieve in the world?

These are really hard questions to answer! 

If you’d told me 5 years ago I would run my own pole business, I would have laughed (did you know I’m a scientist by trade)? But looking back now, I see I was drawn to something about pole dance that made me think, “This is special. This is different.” I started indi pole wear because I believed (and still do) that we feel better when our pole wear is beautiful. The clothes we buy say something about us. I wanted pole wear that broadcast to the world: “I’m a strong and beautiful woman!” I believe I’m on the road to translating this feeling into pole wear that is special and speaks these words to women all over the world.

But, in the two years since we launched, I have realized some important things about myself and about my own journey that I want to share with you now. These realisations are deep and hard for me to talk about, because they are very personal. But I am telling you because I trust you, my pole family, and because they are an important part of what indi pole wear stands for.

Pole has changed my life. Before pole, I felt the burden of a lot of expectation. Expectations about how I thought I should look, how I thought should behave, how I should act. Was I not sexy enough? Was I too sexy? Am I smart enough? Maybe I’m too smart? Looking back now I see that most women carry the burden of society’s expectations every day of their life. We are constantly told, in explicit and hidden ways, in our jobs, relationships, in life, that we should look, think, act, be, and behave in certain ways. For me, this translated into a voice in the back of my mind, always there, that whispered “Maybe…. You’re. Just. Not. Good. Enough.” If you have this voice, you understand how debilitating it can be. How it can stop you from living your truest life, from chasing your dreams, from taking potentially life changing leaps of faith.

Pole gave me a safe space. A space where I could show up and be whoever I needed to be. Whether I was feeling strong, sexy, weak or vulnerable, frustrated or at peace, I could let that play out in the safety of the studio. Without judgement. Surrounded by women who got me. Who understood because they were all feeling the same. This was an incredible relief from a weight that I barely knew I was carrying. When I pole I can be honest about who I am, and show whichever side of me I need to on that day, knowing I have the support of many amazing women around me.

Even more exciting, as I began to discover what my body was capable of, my inner strength grew, and so did my love for myself and for others. That inner critic became quieter. As the years went by, I was able to grow into the person who I am now. I have a long way to go, but I know now that I am beautiful, strong and capable, and I can do just about anything I set my mind to. Anything. I didn't know that before. And I owe this all to pole.

So, what does this mean for indi pole wear? My passion becomes our company's Vision. I want this Vision to be infused into everything we do. So without further ado it is, in one tiny sentence full of my dreams for every one of you:

I invite you to think about each word in this sentence and what it means to you. I am speaking directly to every single one of you. Maybe you are just starting out or have been part of this beautiful, unique community for years. If you are reading this then you are part of the indi pole wear family. You are the reason I wake up every day fuelled with passion for this brand. Let's do this together!

Xx Indi







  • K: January 29, 2017

    This article speaks to me so much… I have always been so critical of my self, my self esteem always so low. I’m the kind of person who puts everyone first and then me. Pole has taught me little by little that I don’t have to neglect myself to love, help and appreciate others. And that I’m capable, but with a long way to go.
    In indi pole wear I feel so strong, so beautiful and so confident. So thanks for making that your vision. <3

  • andy: April 19, 2016
    Very good article – articulate and your honesty is refreshing.

    Don’t worry about what other people say Indi. Haters going to hate!

  • India: March 11, 2016

    Hi MIMI – Thanks for taking the time to click through to read the blog. I published your comments (even though they shocked me, to be honest) because I think they are a good example of nastiness that the pole community doesn’t accept. Our game is always to be positive and supportive! We have never (and would never) copy any other brand because we respect others in the pole community, and I’m sure if you took a look at our range you would know that. As for stalking, well we are certainly very active on social media, that’s why we have a very strong following there (23K!)! If you knew our brand you would know that we have always been a pole wear brand, since our launch in April 2014, and we are as passionate about pole now as we were then. We would love it if you could be respectful in the future, should you choose to engage with us again!

  • Mimi: March 05, 2016

    You mean you are proud of copying other brands like RAD or Dragonfly?
    Stalking their ambassadors and influencers on social media?
    Isn’t it you who started with yoga wear first and just realized in pole could be bigger money?
    Taht’s how we feel it when we see your copy-stalker band.
    Wake up weak girl and start your own business.

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