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About us


We believe that pole dancing is much more than a sport. It's a life changing journey. Shouldn't every woman love her body, know that she is beautiful, and come to know her own strength and power?

Pole is a safe space and supportive community, where we can be who we need to be, without judgement or the weight of society's expectations on us. We can be strong, vulnerable, sexy or scared, pole lets us be,! As we begin to understand what our bodies are capable of and as our physical capacity grows, so does our inner strength, power and love for ourselves and others around us. This is when magic happens!

This is why we wake up every day determined to strengthen the global pole community and help you become the dancer and woman you want to be.


Limited edition.

We know you are passionate about pole, so you need pole wear that lifts you up, inspires you and makes you feel like the strong, beautiful woman that you are. 

Nothing is more important to us than making you feel beautiful, powerful & happy. We choose bright prints and colours in expertly tailored styles so you feel amazing when you dance. We create every new collection keeping in mind the pieces that you have already invested in, so mixing & matching is easy. Our thoughtful styles are designed for real bodies with muscles & curves, with a focus on comfort, perfect fit & beauty.

Eco-friendly pole wear.

We believe that fashion can be beautiful & care for our world. We want to reduce our impact on the earth through conscious fashion. Our world-leading recycled Lycra fabric is crafted in Italy from discarded fishing nets & is extremely high performing. It’s our belief that quality pole wear stays beautiful and functional longer, further reducing our environmental impact. We want you to cherish your pieces, so we use the highest quality materials, from our beautifully soft Lycra® fabric right down to our durable elastics and threads.

We want our packaging to create minimal impact on the earth, thus we strive to be 100% plastic free in our packaging, and we strive to eliminate plastic packaging from our supply chain. We are for the dancer who cares about our earth.


We are passionate about strengthening the global pole community. Our work is not only to make beautiful pole wear but to share stories and create content that guides you toward becoming the pole dancer and woman you want to be. Enter your email below to join the ipw community and receive our newsletter.